Empiri: Why Web Design is Dead
Lydklip: [M ua]
Symptom 1: Commoditization by Templates
Templates vs. Lavet-fra-bunden
Either way, if your web page is a standard, informational one, there’s probably a template out there that can do the job for you.
Symptom 2: Web Design Patterns are Mature
Consistent oplevelse. Den simple løsning er ofte den bedste.
Trying to get creative at this point will probably be pointless or even harmful.
Symptom 3: Automation and Artificial Intelligence are Already Doing the Job
The Grid.
Symptom 4: Facebook Pages as the New Small-Business Homepage
They are so efficient in making a business visible that they are rendering basic web pages useless.
Symptom 5: Mobile is Killing the Web
Postulat: Apps er bedre. Http mønstret er unaturligt.
The Rise of Web Services and the Content that Finds You
Google søgning leverer resultat frem for leder videre.
This implies a shift from web pages to web services: self-sufficient bits of information that can be combined to other services to deliver value
Push-based: Få leveret info inden vi opsøger det. Google now, Amazon
Recap:
Now more than ever, in a world flooded with cognitive noise, the world needs simple, intelligent, integrated ecosystems of information. The sooner designers embrace this need, the better prepared we’ll be for the future.
Web Design is NOT Dead, You’re Just Talking About it Wrong
Design is becoming leaner, more impactful and more inclusive.
Templates er one-size-fits all. Vil altid være underlegen i forhold til tailor made løsning.
In reality, web design is a network of interrelated services that requires thought in information architecture, web development, aesthetic design, marketing strategy, and content that all work together to promote a good user experience.
Mobile is NOT killing the web
28% benytter primært/udelukkende deres telefon. Stigende +
Mobile first - prioriter indhold kontra estetik.
Recap:
Web developers research users to create appropriate digital representations that are navigated through designed interactions and structured according to prioritized content to deliver the best user experience.