Personas and Goals
Personas er user models, der skaber en person.
Faldgrupper. Side 64-
- The elastic user
Vagt definerede personaeres The elastic user. Drejer personaet i en retning, der hjælper ens mål.
- Self-referential Design
Når designer/udvikler overfører sig selv til personaet.
- Edge cases
Urealistiske scenarier som alligevel aldrig kommer til at ske. Personas giver et reality check.
Personaere afspejler brugere
Et persona omfatter et behavior pattern. Altså en måde en bruger benytter produktet.
Personaet har en motivation for at gøre ting - vigtigt at indbefatte som et goal User goal (Side 68).
User roles
A user role or role model, as defined by Larry Constantine, is an abstraction—a defined relationship between a class of users and their problems, including needs, interests, expectations, and patterns of behavior.
User goals
Umuligt for personer at besvare. Skal helst udledes fra kvantitativ data/observation.
One of the most critical tasks in the modeling of personas is identifying goals and expressing them succinctly: Each goal should be expressed as a simple sentence.
User goals serve as a lens through which designers must consider a product’s functions. The product’s function and behavior must address goals via tasks—typically, as few tasks as necessary. Remember, tasks are only a means to an end; goals are that end.
User goals og cognitive processor
Visceral
Det visuelle niveau. Fange brugeren.
Behavioral
Hvordan produktet opfører sig. Den reele brugssituation.
- Reflectice
Refleksion. Tidligere erfaring/minder brugeren kommer til situationen med.