Design research - Chapter 2

Kvantitativ vs kvalitativ data i Design Research

Kvantitativ kan kun besvare "Hvor mange?", "Hvor meget?".

Menneskers adfærd er for komplekst til at kun defineres via kvantitativ data.

Kvalitativ research (Spørge folk)

Hjælper os med at forstå

• Behaviors, attitudes, and aptitudes of potential and existing product users
• Technical, business, and environmental contexts—the domain—of the product to be designed
• Vocabulary and other social aspects of the domain in question
• How existing products are used

Kvantitativ research (Stats)

Til at segmentere brugerne

Market segmentation is a great tool for identifying and quantifying a market opportunity, but it’s an ineffective tool for defining a product that will capitalize on that opportunity. Kvantitativ data fra fx. analytics.

Difinition:

Kan hjælpe med at fastslå et marked/behov, men ikke hvad det marked mangler. Eller hvad behovet er præcist.

If you know X people might buy a product or service for Y dollars, it is easier to evaluate the potential return on investment.

Goal-Directed Design Research

Relevant kvalitativ research